A major web redesign align Skillsoft's product and service portfolio with a business-focused content strategy.

  • Re-positioned the website to focus on value propositions and business topics
  • Held stakeholder and taxonomy workshops to categorized products and services
  • Responsive design help customers navigate deep content on mobile devices
  • Leveraged Skillsoft content assets to support enterprise-level selling strategies
  • Reduced PPC cost by 80% and increased conversion by nearly 30%
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