A major web redesign align Skillsoft's product and service portfolio with a business-focused content strategy.
- Re-positioned the website to focus on value propositions and business topics
- Held stakeholder and taxonomy workshops to categorized products and services
- Responsive design help customers navigate deep content on mobile devices
- Leveraged Skillsoft content assets to support enterprise-level selling strategies
- Reduced PPC cost by 80% and increased conversion by nearly 30%