With a revitalized brand, Cabot promotes its worldwide technology and sustainability leadership.
- Conducted international stakeholder interviews, cross-functional discovery workshops, and competitive assessment
- Content inventory and analysis informed an enterprise application and product taxonomy
- Mobile-friendly design and content reflect Cabot’s technical sophistication
- Digital marketing and personalization data tracking enabled by Sitecore DMS
- Dynamic product search tool comprises more than 15,000 data items
- Sitecore connectors enable translation workflows through Lionbridge