With a revitalized brand, Cabot promotes its worldwide technology and sustainability leadership.

  • Conducted international stakeholder interviews, cross-functional discovery workshops, and competitive assessment
  • Content inventory and analysis informed an enterprise application and product taxonomy
  • Mobile-friendly design and content reflect Cabot’s technical sophistication
  • Digital marketing and personalization data tracking enabled by Sitecore DMS
  • Dynamic product search tool comprises more than 15,000 data items
  • Sitecore connectors enable translation workflows through Lionbridge
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