61

of consumers are more likely to buy from a company that delivers custom content. Custom Content Council: Consumers’ Attitudes Toward Custom Content, April 2011

Take control with multi-channel content management that aligns business goals with customer expectations.

Engagement

From search to sale to support, every touchpoint earns customer loyalty. Publish content across multiple channels and devices based on rules that make it relevant to a specific time, place, or situation.

Integration

Back-end systems. Third-party systems. Legacy systems. From translation to migration, configure your content management system for success in a cross-platform, multi-functional, interdependent world.

Optimization

Make sure you're maximizing your content and meeting customer expectations and business objectives through organic search, advanced analytics, A/B and multivariate testing, and in-depth reporting tools.

Cabot Corp
Creating a branded customer experience

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Heinemann
Digital Campuspremium content channel

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