The future of online shopping is accelerating. In the past year, ecommerce brands have seen a spike in online sales and in order to keep up with growing customer demands, companies have had to focus on revenue growth through their websites and online ads. With over 5.5 billion Google searches a day, it’s a good place to start sharing your products.
Google Shopping Feeds
Shopping feeds contain a list of products you want to advertise online. This information is then used to organize your products and product attribute (color, price, availability, etc.) for third-party marketplaces, social networks, and comparison shopping engines (CSEs) such as Google Shopping.
But how does this all work? Pixel partners with companies like Feedomonics to combine robust feed technology with the power of Salesforce Commerce Cloud (SFCC). We’re able to sync product data from SFCC to Google, Facebook, Amazon, and other shopping platforms and optimize that data for improved product ad performance
Why Marketplaces Matter
There are a number of reasons why your business should invest in product feeds:
- Customers on Google are 83% more likely to purchase if presented a product listing ad and search ad
- 92% of users who start searching products on Amazon, purchase on Amazon
- 44% increase in Click-through Rate (CTR) on Facebook dynamic product ads vs standard ads
It’s clear that using Google Shopping feeds can have a major impact on your ecommerce site. From greater visibility to better user experience, shopping feeds will help your products get in front of shoppers where they are, when they’re ready.
But it’s not enough to just create these listings. It’s imperative that brands optimize their shopping feeds for a streamlined customer journey and thorough analytics and reporting.
Shopping Feeds Optimization
Feed optimization takes raw data points from your storefront and reformats it to be used in product ads. Source data, such as product titles, need to be tailored to meet best practices and fit into character limits based on each platform’s requirements. For example, Google uses product ads differently than Facebook or Amazon, therefore one feed does not fit all.
Optimized product data ensures best practices for each platform, is relevant to the way users search, and leverages SEO for improved ad rankings and search results.
Benefits of Optimized Shopping Feeds
There are many benefits to optimizing your shopping feed data. Optimized data provides relevant product details upfront for a better user experience and matched user intent. With more relevant content, optimized feeds help improve search rankings and product results. Optimized feeds also produce higher click-through and conversion rates and increases your ad quality scores.
All of these benefits add up your brand’s number one goal … to increase product sales and ecommerce revenue. With optimized shopping feeds, your products are served to your target audiences with valuable, relevant information to help inform the customer.
As you can see, Google Shopping feeds are an easy and effective way to get your products in search results. Utilize the power of Google and Facebook by optimizing these feeds with the most up-to-date product details and features. This will result in getting your products organized on marketplaces to increase your reach and drive revenue growth.
When your brand leverages automation technology with optimized shopping feeds, you’re improving efficiencies for feed management and error resolution. With increased product exposure, you expect to see improved ad performance and increased revenue growth.