Optimizing Your Analytics and Tag Management Systems

Having verified data to analyze your digital channels is key to running a successful ecommerce business. Join PixelMEDIA’s Digital Marketing expert, Tanya, as she covers steps to Optimize Your Analytics and Tag Management System.

In this 17-min webinar, you will be guided through the following topics:

1. The basics and benefits of Google Analytics
2. Google Tag Manager features and benefits
3. Google Tag Manager best practices

You will also learn about mistakes to avoid, as well as an overview of using the data layer for in-depth reporting.

RESOURCES:

• https://www.simoahava.com/ (Google developer)
• https://www.analyticsmania.com/
• https://www.bounteous.com/
• https://www.support.google.com/
• https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en (Tag Assistant Chrome Extension)