Through the Power of Salesforce Commerce Cloud, Retailers Can Meet and Exceed Customer Expectations Online and at the Curb
Brands offering buy online, pickup in-store (BOPIS) — via curbside, car, drive through, or store pickup – grew digital revenue by 27% in Q1 year over year, compared with 13% for those not offering BOPIS. According to Salesforce’s Q1 Shopping Index, in April 2020, digital traffic grew 45% year over year, which was driven by a 51% spike in mobile activity and a 50% increase in desktop traffic.
Increase in Digital Traffic YOY
Spike in Mobile Activity
Increase in Desktop Traffic
The growing need for curbside pickup and delivery offerings were a top priority for lifestyle brands during the global pandemic and will remain a key driver for customer’s experience even after COVID-19 has subsided. But finding success in this new digital-first economy takes more than just a website and online shopping experience. Ecommerce sites needs to have the speed, flexibility and scalability to drive growth.
The New Normal
According to Salesforce, over 35% of Americans report that they prefer more contactless delivery options. And the trend doesn’t stop there:
- Over 30% of Americans are utilizing buy online and pick up in-store (BOPIS) more often than they ever have before.
- Sites advertising buy online or curbside pickup options saw digital revenues grow by 127% year over year.
- Sites that operate physical stores but did not offer a pickup option only grew by 54%.
Implementing solutions to accommodate customers has been challenging for many businesses, but with increasing demands and unparalleled ecommerce growth, it’s imperative. In the wake of social distancing and personal safety, now is time to establish curbside and in-store pickup options.
How Does a Brick-and-Mortar Store Align with Ecommerce to Create a Seamless Experience?
Ecommerce on Salesforce can include the implementation of BOPIS with Commerce Cloud, including support for your shopper experience journey, and customizing messaging and notifications through Salesforce Marketing Cloud. In fact, our experts have successfully implemented the capabilities for our clients to have customers buy online and pick up in stores. We’ve seen the trend for this customer experience grow, but now, in the wake of social distancing, there is a rapid need for curbside pickup more than ever.
Through the power of Salesforce Commerce Cloud, brands can meet and exceed customer expectations online, on mobile at the curb, and beyond. Looking for a deeper understanding of how Commerce Cloud breaks down the key steps for implementing BOPIS on your storefront? Our experts are here to help. Check out the resources we have created for our clients to learn and grow their ecommerce brand on Salesforce Commerce Cloud. When you are ready to move forward, we are here to answer your questions.