Creating Great BOPIS Experiences
This week, PixelMEDIA successfully implemented the capabilities for another client to have customers buy online and pick up in stores. We’ve seen the trend for this customer experience grow, but now, in the wake of social distancing, there is a more rapid need for curbside pickup than ever.
Flexibility for customers is key.
Of shoppers use BOPIS to avoid shipping costs
Use it to get merchandise faster
Of shoppers make additional in-store purchases
How does a brick and mortar store align with ecommerce to create a seamless experience?
At Pixel, we can help with the implementation of BOPIS with Commerce Cloud, including support for your shopper experience journey, and customizing messaging and notifications through Salesforce Marketing Cloud.
When it comes to shopper experience, there are lots of things to consider:
– BOPIS Workflow
– Store Locators
– Cart Considerations
– Search Refinement and Attribute Options
– Product Detail Page Considerations
– Curbside Pick Up Communications
– Check Out Funnel Considerations
– Messaging and Notification Considerations
Looking for a deeper dive into how Salesforce Commerce Cloud breaks down the key steps for implementing BOPIS on your storefront? In their Leading Through Change series, Salesforce tackles some of the biggest challenges facing ecommerce today, and how to thrive through them. Check out their Key Steps for Implementing BOPIS on your storefront webinar. This 30-minute presentation targets the key items to keep in mind as you move to a more flexible business structure for your customers. When you are ready to move forward, we are hear to answer your questions.