Let’s assume two things: your company has a website and with that website, you want to attract more visitors and generate more leads, social media follows and general interest in your brand.
To do that, you need the currency of today’s Internet: content.
Comprised of everything from the written word (product pages, blogs, product guides, catalogs) to the spoken word (podcasts, videos), content is what drives people to your website to learn more and buy more. Note that with that content creation comes the risk of web visitors bouncing off your site to another source if they don’t see the value in the content you’re providing.
So when you have all this content, you need to manage it, hence the need for a web content management system(CMS or WCMS). Having a CMS will give you the power to manage content without the need to engage web developers every time you need an edit, or have a new asset to publish.
The CMS solutions of today, especially the more robust ones, offer marketing teams and business users the ability to manage their content from a single web-hosted interface. The more complex the needs, the more capable your CMS has to be to meet those needs.
One example is consistent branding and messaging. As a business, you have either heard of, or experienced, the challenge of managing and protecting your brand identity and brand voice. A CMS provides formatted templates, consistent CSS application, validation rules, and workflows that are defined by your company’s brand framework such as revision tracking, author permissions, approval processes, and other measures that help you govern content.
Think of your CMS as a “living” brand environment that guides the everyday work of your teams.
A CMS can also augment your company’s brand guidelines like with structured content, word/character counts, capitalization, ALT text, metadata (page titles and descriptions), and other non-visual components that are often overlooked in traditional branding efforts.
But that’s just the tip of the content management iceberg. There’re more features, more hurdles, and more questions that we want you to know about. Our Web Design & Development resources will help guide you along.