Ecommerce is Shifting.
Pixel Co-Founder & CTO, Thomas Obrey and Al Lalani, Co-Founder of Annex Cloud discuss the operational side of retail in ecommerce on the latest installment of Annex Cloud’s Market Movers Series. Find out how brands are prioritizing, innovating, and thriving in the new ecommerce market, and who really reaps the benefits.
Obrey highlights the topics at the forefront of the retail industry. Listen to learn how:
- Brands are focused on ecommerce as a central strategy
- Rapid growth in ecommerce has changed the retail experience
- Brand are pivoting more quickly, making these teams work side-by-side
- Shipping, unboxing, and loyalty are driving innovation in retail
- Personalization will become a fundamental change in the retail industry
- Loyalty thought leadership has become one of the largest opportunities for brands
Obrey also discusses how blending the lines of home and work have made business more successful.
About Annex Cloud
Since 2010, Annex Cloud has provided industry-leading loyalty solutions to more than 250 leading brands and retailers, including Jenni Kayne, Hewlett-Packard, Bed Bath & Beyond, e.l.f. Cosmetics, Olympus, Sugarfina, Mizuno, MacKenzie-Childs, VF Corp., with the ability to engage tens of millions of their customers one-to-one at scale.
The Annex Cloud platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content (UGC) solutions that seamlessly work together to optimize the customer journey and deliver a unified customer experience that is designed to accelerate revenue growth, retain valuable customers, increase average order values (AOV) and drive repeat order frequency.
PixelMEDIA helps lifestyle brands launch, manage, and grow their ecommerce business on Salesforce Commerce Cloud. This partnership leverages the world’s leading ecommerce platform with our proven team at Pixel that enables brands in footwear, apparel, sporting goods, and specialty food categories to increase their online revenue. For more information, visit www.pixelmedia.com.