Red Wing Shoe Company Selects PixelMEDIA to Implement Salesforce Commerce Cloud

By August 8, 2018 August 10th, 2018 No Comments

PORTSMOUTH, New Hampshire, August 08, 2018 – Red Wing Shoe Company, the crafters of purpose-built footwear for over a century, secures PixelMEDIA to build and launch their brand on Salesforce Commerce Cloud for,,, and

Headquartered in Minnesota, Red Wing Shoe Company was founded in 1905 with the vision of creating footwear specifically built for some of the most demanding industries and the toughest conditions. Today, this global company has a network of distributers and retail locations across 110 countries, an accomplishment built by years of hard work, endurance, and the promise to never compromise on quality. Red Wing Shoe Company has expanded this commitment to quality by choosing Salesforce Commerce Cloud as their platform to deliver seamless omni-channel experiences between and among all channels of commerce – from its 500+ Red Wing Store network to its invaluable retail partnerships – ultimately providing the most extensive choice in the marketplace. Seeking to match their level of product performance excellence with the online customer journey, Red Wing announces their partnership with PixelMEDIA to launch and implement this omni-channel experience.


Red Wing Shoes operates 500+ stores in the United States.


Red Wing is over 100 years old and their footwear is sold worldwide in over 100 countries.


Pixel was just at their headquarters in Red Wing, Minnesota.


Pixel ran a three-day getting started program with over 30 Red Wing Shoe employees.


Pixel will be implementing Red Wing Shoes and two of their other brands, Irishsetterboots and Vasque on Salesforce Commerce Cloud.

Red Wing Shoes
“At Red Wing, we strive to not only make great products, but also put our consumers at the center of the shopping experience by creating complimentary experiences across all channels of engagement. After researching numerous software platforms and system integrators, we feel that Salesforce Commerce Cloud and PixelMEDIA are the combination we need to launch our next generation ecommerce.”

– Dave Schneider, Vice President and Chief Marketing Officer at Red Wing Shoe Company

Pixel’s success in implementing other lifestyle brands such as Stonewall Kitchen, Easton, FYE, MegaFood, and Johnny’s Selected Seeds was a major driver in Red Wing choosing Pixel to implement their legacy brand on SFCC. Red Wing’s main goal is to unify platform efficiencies while leveraging their brand story with ecommerce for a fluid customer experience.

PixelMEDIA - Digital Commerce for Lifestyle Brands
“We are proud to be partnering with a company that has such a remarkable history of quality and commitment. Implementing Red Wing Shoe Company’s customer journey on Salesforce Commerce Cloud will continue to accelerate their level of excellence by providing custom user experiences for B2B and B2C, as quality as their footwear.”

– Erik Dodier, CEO & Co-Founder at PixelMEDIA

About Red Wing Shoe Company
The Red Wing Shoe Company, Inc. is a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minnesota, today the privately-held company’s family of brands includes Red Wing®, the premium choice for purpose built work footwear including a collection of Heritage styles created for any occasion; Irish Setter®, the footwear brand of choice for hunters who want uncompromising quality and innovation; Vasque®, a pioneer of performance hiking footwear; WORX™, a trusted brand for the industrial safety footwear market; and S.B. Foot Tanning Company, one of the largest USA producers of fine tanned leather for footwear and leather goods. Its brands are distributed to more than 110 countries in an immersive multi-channel environment of 500+ Red Wing retail stores, third-party partners, and owned ecommerce platforms.

About PixelMEDIA
PixelMEDIA helps lifestyle brands launch, manage, and grow their ecommerce business on the World’s #1 CRM in retail, Salesforce Commerce Cloud. Our certified team leverages Salesforce cloud-based applications to strengthen brand experiences in footwear, fashion, sporting goods, apparel, and specialty food categories and increase their online revenue. Pixel brand partners include Cole Haan, The Company Store, FYE, Stonewall Kitchen, Ross Simons, iRobot, Brookstone, and Samsonite.

Salesforce and PixelMEDIA

Reach out to us today to learn how this partnership can help take your brand to a new level in ecommerce revenue.