PixelMEDIA Helps Easton Hit a Home Run with Salesforce Commerce Cloud

By August 29, 2018 No Comments
Easton Baseball/Softball Inc.

PORTSMOUTH, New Hampshire, August 29, 2018Easton Diamond Sports, the world’s leading manufacturer of baseball and softball equipment has seen strong ecommerce growth since their launch oSalesforce Commerce Cloud by PixelMEDIA in May.

 “To accomplish the next level of our ecommerce experience, we knew it was time to implement another platform. We looked at a few possible partners, but Pixel’s approach and track record of success within all aspects of Salesforce Commerce Cloud gave us the confidence that we would be able to accomplish a new standup quickly and efficiently,” says Bob Jones, Director of Ecommerce, Easton Diamond Sports.

“Open communication and a strong dedication to client relationships sets PixelMEDIA apart from other System Integrators.”

– Bob Jones, Director of Ecommerce at Easton

PixelMEDIA - Digital Commerce for Lifestyle Brands
“What made this project special was the Easton teams’ commitment to meeting dates within an aggressive launch schedule. At the end of the day it’s about the strength of the relationship, and knowing that you both have each other’s back, to work toward the same goal. Bob and I spoke almost daily, if only for five minutes, and that meant everything to the teams on both sides.”

– Thomas Obrey, CTO & Co-Founder at PixelMEDIA

After working with Pixel, Easton went live in May, just 16 weeks post-discovery. This quick-start success resulted in the team being a featured talk at the Salesforce Connections Conference in Chicago in June as part of the Trailblazer Theater program. During the show Easton’s Director of Ecommerce Bob Jones, and Pixel co-founder Thomas Obrey spoke candidly about what makes a great partner and brand relationship work. Bob and Thomas are also doing an expanded version of the presentation next month at Dreamforce ’18, September 25–28 in San Francisco, California.

Easton & PixelMEDIA at Salesforce Connections 2018

As efforts continue with both teams working to optimize Easton’s commerce experience, the initial 12-week results have shown impressive growth in both revenue and conversion rates when compared to the previous year. Optimizations to the Easton website have drastically improved site efficiencies and user experience, including lowering the bounce rate by 33% and increasing time on site by 41%. Mobile optimizations show drastic lifts, with an explosive 200% increase in mobile conversion rate.

Since Launching with Pixel on Salesforce Commerce Cloud


Increase in Conversion Rate


Increase in Page Speed


Increase in Revenue from SEO

PixelMEDIA - Digital Commerce for Lifestyle Brands
“We’re excited to see the Easton team in a place where they’re managing the day to day operations of the site themselves and continue to look to Pixel for strategic guidance as well as a sounding board for enhancements. The goal leading up to Holiday is around performance tuning and reducing friction in the shopper journey to increase conversion rate.”

– Thomas Obrey, CTO & Co-Founder at PixelMEDIA

About Easton
Easton is the world’s leading manufacturer of baseball and softball equipment and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Baseball/Softball Inc. manufacturers bats, ball gloves, apparel bags, batting gloves, helmets, catcher’s equipment and related accessories. The Company’s commitment to innovation and game-changing technologies drove its growth to the No. 1 position, including the introduction of the first true aluminum bat in 1972. As a results of this commitment to R&D and its storied brand heritage, Easton has a long-standing relationships with the Little League World Series, professional sports organizations and NCAA collegiate teams.

About PixelMEDIA
PixelMEDIA helps lifestyle brands launch, manage, and grow their ecommerce business on Salesforce Commerce Cloud. This partnership leverages the world’s leading ecommerce platform with our proven team at Pixel that enables brands in footwear, apparel, sporting goods, and specialty food categories to increase their online revenue.  For more information, visit

Salesforce and PixelMEDIA

Reach out to us today to learn how this partnership can help take your brand to a new level in ecommerce revenue.