PORTSMOUTH, New Hampshire, August 29, 2018 – Easton Diamond Sports, the world’s leading manufacturer of baseball and softball equipment has seen strong ecommerce growth since their launch on Salesforce Commerce Cloud by PixelMEDIA in May.
“To accomplish the next level of our ecommerce experience, we knew it was time to implement another platform. We looked at a few possible partners,
– Bob Jones, Director of Ecommerce at Easton
– Thomas Obrey, CTO & Co-Founder at PixelMEDIA
After working with Pixel, Easton went live in May, just 16 weeks post-discovery. This quick-start success resulted in the team being a featured talk at the Salesforce Connections Conference in Chicago in June as part of the Trailblazer Theater program. During the show Easton’s Director of Ecommerce Bob Jones, and Pixel co-founder Thomas Obrey spoke candidly about what makes a great partner and brand relationship work. Bob and Thomas are also doing an expanded version of the presentation next month at Dreamforce ’18, September 25–28 in San Francisco, California.
As efforts continue with both teams working to optimize Easton’s commerce experience, the initial 12-week results have shown impressive growth in both revenue and conversion rates when compared to the previous year. Optimizations to the Easton website have drastically improved site efficiencies and user experience, including lowering the bounce rate by 33% and increasing time on site by 41%. Mobile optimizations show drastic lifts, with an explosive 200% increase in mobile conversion rate.
Since Launching with Pixel on Salesforce Commerce Cloud
200
Increase in Conversion Rate
70
Increase in Page Speed
230
Increase in Revenue from SEO
– Thomas Obrey, CTO & Co-Founder at PixelMEDIA
About Easton
Easton is the world’s leading manufacturer of baseball and softball equipment and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Baseball/Softball Inc. manufacturers bats, ball gloves, apparel bags, batting gloves, helmets, catcher’s equipment and related accessories. The Company’s commitment to innovation and game-changing technologies drove its growth to the No. 1 position, including the introduction of the first true aluminum bat in 1972. As a results of this commitment to R&D and its storied brand heritage, Easton has a long-standing relationships with the Little League World Series, professional sports organizations and NCAA collegiate teams.
About PixelMEDIA
PixelMEDIA helps lifestyle brands launch, manage, and grow their ecommerce business on Salesforce Commerce Cloud. This partnership leverages the world’s leading ecommerce platform with our proven team at Pixel that enables brands in footwear, apparel, sporting goods, and specialty food categories to increase their online revenue. For more information, visit www.pixelmedia.com.
Reach out to us today to learn how this partnership can help take your brand to a new level in ecommerce revenue.
