Webinar

How To Get More SEO Value From Existing Content

By September 18, 2019 October 10th, 2019 No Comments

Explore how to maximize ROI on existing content by focusing on the elements that bridge the gap between search engine rankings, customer journey, and brand experience.

In this 20-min webinar you will learn:

  1. The definition of SEO writing and why we use it
  2. Three types of User Intent
  3. How to bridge the gap between SEO Writing, User Intent, while balancing brand objectives 

This presentation also offers an example of how to choose and implement these optimizations on existing content. 

Sources:

User Intent:
crazyegg.com/blog/guide-user-intent/

Stats:
neilpatel.com/blog/optimizing-content/
demandmetric.com/content/content-marketing-infographic

SEO Strategy & Customer Journey:
blog.hubspot.com/marketing/how-to-tailor-your-seo-strategy-to-your-customer-journey