Times have changed. What used to be considered a luxury accessory is now one of the most popular and necessary devices of all time. I’m talking, of course, about the cell phone.
As the popularity of cell phones grew, so did their functionality. Originally used primarily for phone calls, mobile devices are now portable computers used for searches, apps, and shopping. In fact, research shows 72% of all ecommerce transactions are expected to come from mobile this year.
This number reflects how much we rely on our mobile devices, which is exactly why ecommerce brands are shifting their focus to this growing market. The relationship between mobile technology and the customer experience has given brands the ability to engage with shoppers when they’re shopping … anytime, anywhere.
Salesforce Marketing Cloud Mobile Studio
Salesforce jumped into the mobile market with the introduction of Mobile Studio, a product of Marketing Cloud. Mobile Studio helps brands communicate with their shoppers over their mobile devices with personalized messaging, including SMS messages, push notifications, and chat messaging.
But the focus on digital needs to go deeper than a mobile ecommerce site. With customer expectations growing rapidly, the digital experience needs to keep the shopper at the forefront, while focusing on innovative mobile experiences. Customer-centric experiences with personalized messaging drives the engagement that your brand needs to succeed in this highly competitive mobile market.
3 Ways Salesforce Mobile Studio Can Boost Your Brand’s Mobile Experience
1. Geolocation
Geolocation gives brands the ability to see a shopper’s approximate physical location and offer up personalized content relevant to their location and interests. “Geolocation allows for a real-time, seamless connection to the user’s device. This helps brands align time, place, and intent to offer solutions, such as coffee shops that open extra-early based on user intent and location data.” Brands can drive engagement while shoppers benefit from relevant offers and content based on their past behaviors and preferences.
2. Buy Online, Pick-up In-Store (BOPIS)
The growing need for curbside pickup and delivery offerings were a top priority for ecommerce brands during the global pandemic and will remain a key driver for customer’s experience even after COVID-19 has subsided. But finding success in this new digital-first economy takes more than an online shopping experience. Ecommerce mobile sites needs to have the speed, flexibility, and scalability to provide the customer experience that shoppers expect from brands. Also known as click and collect, BOPIS gives brands the ability to bridge the gap between online and in-store, while shoppers get an inside look at real-time inventory and availability.
3. Channel Alignment
SMS messaging. Push notifications. Chat. Making the mobile shopping experience faster and easier for shoppers is only possible if you’re able to meet your customers where they are. As shopping continues to stretch across multiple platforms, it’s crucial for ecommerce retailers to be in-sync across all the channels a brand’s customers use, especially mobile devices.
“People expect to be able to engage across multiple touchpoints anytime and seamlessly transition between them. Companies need a full picture of what that journey looks like for an individual, and understand their pain points.”
Catherine Findiesen Hays
Co-author “Beyond Advertising: Creating Value Through All Customer Touchpoints”Mobile Studio: Optimize Your Strategy
Distinguish yourself from the competition with a mobile-first marketing strategy that looks at your business holistically from the shopper’s perspective. With the expertise of Pixel’s Digital Marketing team coupled with the power of Marketing Cloud Mobile Studio, your ecommerce brand will gain valuable insights into your top-performing mobile channels. Collaborate with our Digital Marketing experts to build and continually refine your mobile strategy, delivering results and driving growth.
Ecommerce. It’s what we do. And we do it well.
