Salesforce introduced the AppExchange back in 2005 to offer solutions and services to extend the core capabilities of the Salesforce platform. Today, there are 4,600 pre-built and customizable apps available on the AppExchange and 91% of Salesforce customers have installed at least one app. So how does it work?
AppExchange: the Basics
The AppExchange marketplace is a listing that promotes a specific solution or extension. It allows providers an area to describe products in detail, including pricing and support options with videos and content opportunities. These listings get organized into categories based on solutions. The apps on the AppExchange go through a vetting and testing process in order to be certified by Salesforce. This approval process indicates to Commerce Cloud customers that an app (or integration) is safe, well built, and ready for installation. Over time, fewer and fewer SFCC customers are accepting partner integrations that are not certified on the AppExchange
3 Reasons to Partner with a Certified PDO
Getting an app listed on the AppExchange is a pretty straightforward process but getting your app to stand out from the thousands of other solution providers is a different story. Here is why partnering with a certified Product Development Outsourcer (PDO) can help build and support high-quality integrations winning your business more SFCC customers.
1. Expertise Where You Need It
If you’re just getting started with Salesforce or finalizing the development of your app, certified PDOs are able to help you at any step in the process. A lot of solutions want to keep part of their cartridge build in-house, while others want to punt it over the fence to experts. No matter what you’re looking for, with a certified PDO, you can trust your partner to work with your internal teams providing valuable feedback and consulting where you need it.
2. Navigating the Unknown
Certified PDOs work alongside your internal business teams so they can identify and address any issues that occur during the development of your cartridge. These partners are certified through Salesforce so you can trust that they can identify and solve any part of the build and integration. These experts go beyond breaks and fixes. They have the technical background and skillset to lend expert support during your certification process, handling the unexpected like it was expected.
3. Security First
Trust is Salesforce’s number one value so brands can feel confident when they download an app from the AppExchange that they are safe and secure. All apps go through a comprehensive security review process ensuring they met the highest level of stands and specific requirements that align with the Salesforce products and platforms
The security review process can be complex, especially for first-time partners. Working with a certified PDO helps streamline the process and takes out a lot of the guesswork. After all, this is what they do all the time. They are familiar with the processes and can get your app certified faster. With growth and flexibility in mind, certified PDOs can develop your app with security measures at the forefront so the review process is a breeze.
Move Over to the AppExchange
Help grow your products and solutions with an app on the AppExchange. Brands turn to the AppExchnage for trusted apps that help take their platforms further. Here at PixelMEDIA, we have 15 years of experience building and integrating over 50 cartridges for the AppExchange. We are a certified PDO that can guide your team through the enhancement, certification, and support of your cartridge.
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