To ensure your DTC Salesforce B2C Commerce visual experience is seamless and personalized, visual content automation is key.
What is the #1 thing your consumer is looking for in their direct-to-consumer (DTC) online shopping experience?
Two words: Visual Content
We all know images and videos sell products. People want to see and experience the item as close to reality as possible before adding it to their cart. But, when an image loads too slowly or a video is glitchy on a product page, the likelihood that the user will bounce and search elsewhere increases exponentially and within seconds, that sale has sailed.
Common visual content issues include poor image quality, bandwidth flaws, improper content sizing per device, and unsteady video playbacks on embedded players.
The solution requires detailed visual asset maintenance and optimization including multiple image and video sizes for various display scenarios on both desktop and mobile devices and social media platforms. Historically, this has taken sizable efforts from various teams within the process from photo shoot to end user consumption.
Visual Content Automation to the Rescue!
Thankfully, automated digital solutions are now readily available to Salesforce B2C Commerce businesses and allow a custom visual content experience for each individual shopper.
Alongside our partners at Cloudinary, we’re highlighting 3 benefits of implementing visual content automation on your Salesforce B2C Commerce retail site.
1. Optimized Content: Let your visual content shine.
When you invest in the creation of high-quality images and/or video, the expectation is (and should be) that your customer will view it as beautifully as you did when you approved the final asset. A visual automation platform will transform your media based on the device and platform it is being accessed from. Proper sizing and compression of your media will result in a seamless, polished and premium visual experience, allowing the consumer to focus on the product and their purchase decision without the distraction of technical difficulty.
2. Personalized User Experience: Help your shoppers help themselves.
For DTC brands to maximize their success, personalization is no longer a luxury, it’s becoming a necessity. This rings especially true for the millennial consumer who is switching between multiple devices throughout each day and who prefers to shop online and often from their mobile devices.
“The most successful DTC brands this year will be those that make the online experience—and its corresponding visuals—specific to the shopper who is browsing.” – Cloudinary
A robust visual content automation platform turns a complex personalization process into an immediate customized experience, ultimately boosting conversions. Using artificial intelligence, the tool will serve up correctly sized and compressed media, auto-crop, auto tag, and provide the ability to remove an image’s background, change colors, add logos or monogramming.
When does a personalized visual experience enhance the shopping experience and increase your buyer’s confidence in their purchase?
- Perhaps neighbor Sheila is looking to buy a new desk chair and choosing between black leather or white fabric.
- Maybe Coach Taylor is designing team jerseys for the annual baseball tournament fundraiser.
- And don’t forget Cousin Nadia, ordering baby shower invitations for her sister’s surprise event.
These product customization APIs can be easily added to your website or mobile app to allow customers to personalize their purchase and know what it will actually look like when it arrives, improving customer satisfaction and lowering return rates.
3. Time Saved: Give yourself and your customer some precious time back.
More time for you.
With automation, you can launch a product in minutes and save your business time (and time is money, right?). Do away with creating countless iterations of the same media file, upload time, media management and testing. You simply deliver the main visual content asset, and it will be automatically resized as needed at optimal performance without the burden of a lengthy manual creation process.
More time for your customer.
When the right file is displayed on the right browser or app and on the right device, visual magic happens. We see decreased page-load time and instantaneous content delivery, which circles back to your business ROI in the form of lower bounce rates, more sales and happy customers. It’s a win-win.
Put Your Visual Content To Work
By streamlining your visual content efforts with automation on your DTC ecommerce site, you gift your customer with a smooth, personal and swift digital shopping journey they will value and appreciate. At Pixel, we live and breathe ecommerce on Salesforce and are pleased to collaborate with partners like Cloudinary to optimize and elevate your visual content. Looking to enhance your customer experience, drive online revenue and grow your ecommerce business? Our team is here to help.