Work
Netcordia
Brand identity, collateral, & web properties
Business Challenge
Founded in 2000, Netcordia is a leading provider of network management solutions, helping customers proactively solve IT problems before they have a negative impact on the business. Due to an expanding product offering and market presence, Netcordia required a new brand identity—including a fresh look and messaging—that would reinforce its elevated position in the industry. The catch: the new brand and supporting elements had to be developed and launched in time for a fast-approaching sales meeting and an industry tradeshow.
PixelMEDIA Solution
Assembling a team of specialists in branding, messaging, creative, and development, PixelMEDIA met with Netcordia to better understand its business, audience, and marketing objectives. It was during this session when direction for the new brand began to take shape.
The collaborative approach produced a flexible set of integrated brand elements:
- A logo, color scheme, tagline, and message architecture that set the tone for all marketing materials
- A corporate identity package, including business cards, letterhead, presentation templates, and show signage
- A complete collateral package, including fact sheets, white papers, data sheets, and pocket folder
- A new corporate website and blog
The Impact
A bold, innovative brand identity helped define Netcordia as a world-class player:
- An elevated profile in the highly competitive networking industry
- A consistent, branded presence across multiple media, including demos, tradeshow booth, and advertising
- Positive momentum within the company as employees and partners embrace the "new Netcordia"
I knew we were asking a lot from PixelMEDIA in a short period of time. But I also knew that they had the talent, resources, and commitment to meet our expectations.
Yama Habibzai
Director of Product Marketing, Netcordia
Capabilities:
Creative brand identity for print and web, content strategy, site and blog development, content management tools, hosting, support, and maintenance