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PixelMEDIA Named as Finalist for the 12th Annual MITX Awards in Two Categories

Solutions developed for Segway and Fidelity Investments earn recognition from one of the country’s largest, most prestigious award competitions.

Portsmouth, NH - 10/08/2007 - PixelMEDIA, Inc., a rofessional services consultancy focused on internet enablement, today announced it has been selected as a finalist in two categories of the 12th Annual MITX Awards. Since 1996, the Massachusetts Innovation & Technology Exchange Awards rogram has grown to be among the largest and most distinguished cometitions in the country, celebrating the best creative and interactive accomlishments throughout New England.

PixelMEDIA was chosen for their exceptional work in the following MITX Award categories:

Consumer Goods category for the redesign of Segway.com - Segway, the leader in two-wheeled electric transportation, challenged PixelMEDIA with creating a new website that was Simply Moving. Segway wanted visitors and potential buyers to experience the interactivity and emotional highs of riding a Segway, and communicate a global presence reflective of Segways expanding customer base and popularity. PixelMEDIA brought motion and rich media into the Segway website with audience segmentation, 3D animation, and Flash videos, as well as dealer locator tools, further reinforcing Segways global reach and availability.

Financial Services category for the launch of Fidelitys Integrated Employee Experience (IEE)Industry leading financial services provider, Fidelity Investments called on PixelMEDIA for a flexible and dynamic sales tool for their global sales force. Unlike many sales presentations, the Fidelity IEE is a dynamic, interactive application that breaks the tradition of linear, static presentations. Its flexible architecture supports the varying informational needs and styles of presenters approaching the material from different perspectives, allowing them to tailor the solution based on audience, interests and needs.

Its great to be recognized along with our clients as a finalist, for the fourth straight year, said Thomas Obrey, COO and Co-founder of PixelMEDIA, Inc. Its nice to be honored amongst such a vast array of talent in the region.

PixelMEDIA will be recognized with the other New England finalists at a gala awards ceremony at the Boston Marriott Copley Place on Thursday, November 8th.

About PixelMEDIA

PixelMEDIA is an award-winning professional services consultancy focused on Internet enablement. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIAs solutions include branding and transactional websites, application and portal design and development, user interface design, multimedia design, hosting, and website management. PixelMEDIA's customers include industry leaders such as ECCO Shoes, LogicaCMG, Computer Associates, Nokia, Cbeyond, and Harvey Industries. More information on PixelMEDIA can be found at www.pixelmedia.com.

About MITX

Established in 1996, MITXthe Massachusetts Innovation & Technology Exchange (MITX: my-techs) is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge. For more information please go to www.mitx.org.

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