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Millennium Partners Sports Club Management LLC Selects PixelMEDIA to Design Website for Its World-Class Fitness Clubs
Nationwide health and fitness club operator looks to capture the luxury and unique guest experience of The Sports Club/LA and Reebok Sports Club/NY online.
Portsmouth, NH - 04/24/2007 - PixelMEDIA, Inc., a professional services consultancy focused on Internet enablement, today announced an agreement with Millennium Partners Sports Club Management LLC to design and develop a new website for its recently acquired Sports Club/LA and Reebok Sports Club/NY fitness clubs. The Sports Club/LA offers its members the finest sports and fitness complexes and now aims to convey this sophisticated, luxurious experience to online visitors.
Millennium Partners Sports Club Management LLC operates six state-of-the-art sports, fitness, and wellness clubs designed to help members achieve a healthy balance in their lives. With the purchase of The Sports Club/LA complexes in Boston, Miami, New York City, San Francisco, and Washington, D.C., as well as the Reebok Sports Club/NY, the company is looking to create a consistent, unified web presence that effectively captures its one-of-a-kind member experience.
According to Henry Svendblad, Vice President of IT for Millennium Partners Sports Club Management LLC, its important that the new website not only reflect the luxurious environment of The Sports Club/LA, but also capture the personal service and attention members receive while visiting the facilities. We like to think we wrap everything in luxury for our guestsand we dohowever, its the premium customer service that keeps our clients coming back. As a result, the website needs to feel upscale, as well as warm and inviting, said Svendblad.
PixelMEDIA was chosen based on its proven success with a wide range of website design and development projects. Millennium Partners Sports Club Management LLC represents an entirely different class of sports clubs not commonly seen in the fitness industry, said Erik Dodier, CEO and co-founder of PixelMEDIA. We have confidence in our flexible, collaborative approach to strengthen the Sports Club/LA brand and deliver a site that fully immerses potential clients in the unmistakable Sports Club/LA experience.
The two companies are discussing future initiatives to integrate the new look and feel into both online and offline marketing campaigns. The new Sports Club/LA site is slated to launch later this year.
About Millennium Partners Sports Club Management
Millennium Partners Sports Club Management LLC operates sports, fitness, and wellness clubs throughout the United States. The Boston-based company was founded in January 2006 when Millennium Partners, a national real estate developer that has built more than $4 billion in mixed use real estate developments, purchased six health and fitness clubs from The Sports Club Company, a leader in the fitness industry since 1979. The sports and fitness clubs within the companys portfolio currently include The Sports Club/LA complexes in Boston, Miami, San Francisco, Washington D.C, and New York's Upper East Side, as well as Reebok Sports Club/NY.
About PixelMEDIA, Inc.
PixelMEDIA is an award-winning professional services consultancy focused on Internet enablement. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIAs solutions include branding and transactional websites, application and portal design and development, user interface design, multimedia design, hosting, and website management for industry leaders such as Aubuchon Hardware, LogicaCMG, Computer Associates, Nokia, Cbeyond, and Harvey Industries. Find more information about PixelMEDIA at www.pixelmedia.com.