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PixelMEDIA adds in-house and mobile labs to its Usability service offering
Consultancy helps clients of all sizes and budgets integrate user feedback and usability testing
Portsmouth, N.H. - 11/07/2006 - PixelMEDIA, a professional services consultancy focused on Internet enablement, today announced that it has expanded its usability services to include in-house and mobile usability labs. The addition of these new systems and tools allows PixelMEDIA to expand its offering of both formal and informal usability testing at a reduced cost to its clients.
The growth of PixelMEDIAs User Experience group coincides with more and more clients embracing the value of usability with any projectfrom a simple website to a global CMS solution. Usability specialists are facilitating key tasks such as product assessments, user interviews, task-based analysis, and formal lab-based usability testing. Previously delivered with partners, the formal lab-based services now allow PixelMEDIA to provide these critical services in an easier and more cost-effective manner. With the addition of the mobile usability lab, PixelMEDIA is now able to take these services on the road and bring their benefits directly to clients and their end-users.
The addition of these labs, specifically the mobile testing capabilities, lets us go to our clients and their users, says Thomas Obrey, PixelMEDIAs COO and Co-founder. The results from these activities are instrumental in shaping a successful initiative. They allow the facts to rise above the opinions, and in the end deliver a much more comprehensive user experience.
Clients around the country are reaping the benefits of PixelMEDIAs advanced and formalized service offerings. Recently PixelMEDIA has conducted task-based, on-camera testing with Atlanta-based Cbeyond, stakeholder interviews with a San Diego defense contractor, and clickable prototype testing with a Boston-based financial services firm.
"The quality of our customer service is a key differentiator in our business, states Terry Trout, VP of Customer Experience at Cbeyond, Inc. PixelMEDIAs ability to conduct and record usability tests with our customers was invaluable and helped bridge the gap between the perception and realities of how people use our tools. We were able to see customers working with our self-service portal application first-hand, and work with PixelMEDIA to implement their recommendations for improvements based on the testing results.
PixelMEDIA anticipates continuing to grow the usability offering as clients become increasingly aware of the importance of understanding the needs of their targeted users before starting any project. To learn more about usability services from PixelMEDIA visit userexperience.pixelmedia.com.
About PixelMEDIA
PixelMEDIA is an award-winning professional services consultancy focused on Internet enablement. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase clients revenue opportunities and reduce costs. Founded in 1994, PixelMEDIA offers solutions including branding and transactional websites, application and portal design and development, user interface design, multimedia design, hosting, and website management to industry leaders such as ECCO Shoes, LogicaCMG, Computer Associates, Nokia, Cbeyond, and Nike Bauer. Find more information about PixelMEDIA at www.pixelmedia.com.