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Mall Radio and PixelMEDIA Partner to Broadcast Clear and Unified Message
Innovative Media and Broadcast Company Taps PixelMEDIA’s Expertise for Brand and Identity Development, Website Development and to Overhaul Network Monitoring System
Portsmouth, NH - 07/18/2006 - PixelMEDIA and Mall Radio Network (www.mallradio.com) came together to build a brandand a relationship. Massachusetts-based Mall Radio Network broadcasts music and advertising to a national network of malls. The company approached Portsmouth, NH-based PixelMEDIA, an Internet enablement consultancy firm, for brand and identity development, a new website, and collateral aimed at their target audiences. Mall Radio quickly found a true partner in PixelMEDIA to also design, develop, and deliver an entirely new network monitoring system and user interface.
With more than 70 network installations across the country, and more than 300 percent projected growth, Mall Radio challenged PixelMEDIA to develop its network monitoring system. Drawing on its user interface design and application development experience, PixelMEDIA is designing a network-based (IP) monitoring system and management interface to track the dozen-plus variables that affect audio clarity. Its custom visualization tool will report data about uptime, volume, and contextual noise. As a result, Mall Radio will have better insight to broadcast qualityand faster response to customer needs.
We help advertisers and merchants get the word out all day, says Mall Radio CEO Ken Levine. PixelMEDIAs helping us the same way. The website, logo, print collateral, and user interface will all communicate as one. We couldnt be happier.
Due to launch late summer, the new website greets target audiences with a whole new face. PixelMEDIA parlayed the new brand personality into a logotype and a suite of print collateral, including a corporate stationery system, sales folder and presentations, and business cards.
Responding to customer needs is a familiar concept at PixelMEDIA. The consultancy has built a reputation on the capability it brings to the challenges clients present. Our first client from more than 10 years ago is still a client, boasts COO Thomas Obrey. The relationship we cultivate with them, Mall Radio, and others comes through clearlyin the quality of our work and the ways we enable them to better serve their customers and clients. For customers of Mall Radio, that news will come through loud and clear.
About Mall Radio
Mall Radio Network (MRN) is an innovative media and music broadcast company with a national network of malls. MRN broadcasts a blend of popular music, informative features, and commercial content which can be heard in all mall public areas reaching millions of consumers on a weekly basis. MRN uses state-of-the-art digital sound technology to deliver its broadcast. The result is clarity and definition unheard of in the mall environment. Uncluttered, targeted, and efficient, MRN advertising goes beyond traditional media.
About PixelMEDIA
PixelMEDIA is an award-winning professional services consultancy focused on Internet enablement. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase clients revenue opportunities and reduce costs. Founded in 1994, PixelMEDIA offers solutions including branding and transactional websites, application and portal design and development, user interface design, multimedia design, hosting, and website management. PixelMEDIA's customers include industry leaders such as ECCO Shoes, LogicaCMG, Computer Associates, Nokia, Cbeyond, and Nike Bauer Hockey. Find more information about PixelMEDIA at www.pixelmedia.com.