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Vermont Teddy Bear Company Chooses PixelMEDIA to Ensure Website Excellence

PixelMEDIA provides programming project management and best practices

Portsmouth, NH - 11/15/2005 - PixelMEDIA, Inc., a full service consultancy offering integrated strategy, design, and implementation services for Web, multimedia and IT initiatives, today announced that the Vermont Teddy Bear Company has chosen the company to lead a major e-commerce initiative. As one of the top-rated stores on the Internet, Vermont Teddy Bear is leveraging PixelMEDIAs broad range of expertise to speed deployment and maximize the effectiveness of its new eCommerce platform from Demandware.

As the programming and project management lead, PixelMEDIA advised Vermont Teddy Bear Company on eCommerce and search engine best practices within the Demandware platform as well as the best features to improve the user experience. The company is now executing on these measures to improve site performance and prepare for traffic spikes during holidays.

The scope of the Vermont Teddy Bear engagement includes:

PixelMEDIA is a great integration partner, said Tom Funk, web manager for Vermont Teddy Bear Company. Not only is it evident that they really care about the relationship with Vermont Teddy Bear, but they have been able to provide us with a valuable outside perspective, helping us steer clear of potential pitfalls so our site performs better. As a result, we have been able to free up internal resources to focus on core business issues.

With PixelMEDIAs guidance, Vermont Teddy Bear is confident that it will be successful with its new eCommerce site during the busy holiday season and beyond. In addition, Vermont Teddy Bear is planning on working with PixelMEDIA on similar projects for some of its other brands, such as Pajama Gram and Gift Bag Boutique.

The Vermont Teddy Bear Company is well known for its excellent craftsmanship and customer service, said Thomas Obrey, co-founder, PixelMEDIA. Were proud that theyve chosen to partner with us to bring their online store to the next level.

About Vermont Teddy Bear Company

As the pioneer of the Bear-Gram gift delivery service and the leading manufacturer of hand-crafted American-made Teddy Bears, the Vermont Teddy Bear Co., Inc. is dedicated to helping people connect in a fun, personal, and meaningful way. The company has been providing Bear-Gram gift delivery service since 1984. Bear-Gram gifts are a popular alternative to sending flowers. Each Bear-Gram gift includes a customized Vermont Teddy Bear accompanied by a personal greeting card and candy treat, all packaged in a colorful gift box with an air hole. Orders are placed by calling 1-800-829-BEAR or by shopping at www.VermontTeddyBear.com. The Vermont Teddy Bear Company is one of the top-rated stores on the Internet. The company is a Yahoo! Shopping Five-Star Merchant, with a 98% positive rating. And as a BizRate.com Circle of Excellence Platinum Award-Winner, the company has been consistently recognized by online shoppers as one of the "best of the best" online stores.

About PixelMEDIA

PixelMEDIA is an award-winning provider of integrated Internet and IT services that help clients align initiatives with short- and long-term business objectives. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIAs services include custom web and application design and development, user interface design, Flash and multimedia design, search engine services, content strategy and management, hosting, and site management. PixelMEDIA's customers include industry leaders such as Bauer Nike Hockey U.S.A, ECCO Shoes, CVS/pharmacy, LogicaCMG, MatrixOne, Nokia, Harvey Industries, and Cbeyond Communications. More information on PixelMEDIA can be found at www.pixelmedia.com.

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