Company
Press
PixelMEDIA’s Content Strategy and Messaging Practice Helps Organizations Elevate Key Messages and Distinctly Communicate Brand
Clawfoot Collection.com, Juniper Networks, ECCO USA, Cbeyond, and True Advantage among companies that benefit from improved messaging and competitive positioning
Portsmouth, NH - 04/19/2005 - PixelMEDIA, Inc., a full service consultancy offering integrated strategy, design, and implementation services for Web, multimedia and IT initiatives, today announced it is experiencing significant momentum within its newest practice: content strategy and messaging. The comprehensive service complements the companys award-winning design practice by helping clients clarify messaging and communication goals to achieve verbal and visual consistency.
Clawfoot Collection (www.clawfootcollection.com) is a subsidiary of Vintage Tub & Bath (www.vintagetub.com) - a family-owned supplier of antique and reproduction bathroom fixtures, faucets, and accessories. The Vintage Tub marketing team recently partnered with PixelMEDIA's content and search engine strategy teams to optimize and improve Clawfoot Collection's organic search rankings. By working closely with the Vintage Tub marketing department, PixelMEDIA identified those keywords and phrases that Clawfoot Collection customers were using and incorporated those terms into the relevant product pages. The teams also developed new content that not only clarified and consolidated the brand but also improved rankings for non-product pages. The end result was an increase in relevant traffic to the Clawfoot Collection site.
"We chose to work with PixelMEDIA because we knew we could count on their practical advice," said Allan Dick, General Manager of Vintage Tub & Bath. "Their team listened to our concerns and worked closely with us to come up with practical, useful solutions. PixelMEDIA's strength comes from their eCommerce strategy knowledge, ability to execute a timely plan within budget, and desire to understand what the client really wants."
Another company thats also leveraged PixelMEDIAs integrated content strategy and design offering is Juniper Networks, a leading provider of secure, best-of-breed network IP solutions. Juniper needed a way to showcase a new product, describe the cutting edge technology, and relate the benefits to its target audience. PixelMEDIA rose to the occasion, developing an interactive 30-minute Flash presentation that capitalized on Junipers engaging ad campaign. Tongue-in-cheek humor and mid-century science fiction references provide the perfect platform to launch the new product and maintain the interest of the target audienceall while elevating the Juniper brand with consistency and clarity.
PixelMEDIAs content strategy and messaging practice engages clients at both a strategic and tactical level to ensure contenteditorial and instructional copy on the web, help content in applications, nomenclature, copy in print collateral, etc.aligns consistently with both visual design and overall business and communication goals. PixelMEDIAs content strategists help clients prioritize communication goals to increase sales, improve differentiation, rebuild credibility, and provide industry thought leadership. Companies that have taken advantage of PixelMEDIAs content strategy and messaging practice offer their target audience compelling contextual information to help them navigate more efficiently, take desired action, and increase trust in the overall brand.
As a company strives to gain competitive advantage, it needs to speak to its target audience clearly and distinctly, articulating the value proposition and elevating the brand, said Thomas Obrey, co-founder of PixelMEDIA. Through each client engagement, we provide strategic guidance to align content and messaging with business and communication goals. We help our clients engage with their constituents through appropriate, consistent verbal and visual jargon. The net effect impacts how theyre perceived in the industry and their bottom line.
About PixelMEDIA
PixelMEDIA is an award-winning provider of integrated Internet and IT services that help clients align initiatives with short- and long-term business objectives. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIAs services include custom Web and application design and development, user interface design, Flash and multimedia design, search engine services, content management, hosting, and site management. PixelMEDIA's customers include industry leaders such as Tyco International, ECCO Shoes, CVS/pharmacy, LogicaCMG, MatrixOne, Nokia, Harvey Industries, and Cbeyond Communications. More information on PixelMEDIA can be found at www.pixelmedia.com.