Company
Press
PixelMEDIA Enables NitroSecurity to Successfully Complete Branding Initiative While Adhering to Tight Time Constraints
Complete Transformation of Brand, Corporate Identity and Messaging Accomplished Within Four Weeks
Portsmouth, NH - 01/25/2005 - PixelMEDIA, Inc., a full service company offering integrated strategy, design and implementation services for Web, multimedia and IT initiatives, today announced it has enabled NitroSecurity, a leading provider of advanced security solutions for enterprise computer networks, to successfully re-brand itself with a completely new corporate identity in an extremely short period of time. By taking advantage of PixelMEDIAs proven Active Interaction Methodology (AIM), which ensures projects are delivered on time, on budget and on target, NitroSecurity was able to successfully complete its re-branding initiative which involved new messaging, a new corporate logo, website, color scheme and collateral, within a four week window.
When we made the decision to re-brand the company, it was important that we choose a vendor with a reputation for delivering great work, extremely fast which made PixelMEDIA the clear choice, said Bill Clark, vice president of product management and marketing for NitroSecurity. The PixelMEDIA team partnered with us at every step of the process, ensuring every aspect of the project met both expectations and time constraints. We are extremely pleased with the results and consider PixelMEDIA to be one of our valued partners.
Responsible for everything from revamping the website, to messaging, and overall re-branding, the PixelMEDIA team started the engagement by meeting with the companys key stakeholders and developed a plan that would meet their expectations and quick timeframe. Throughout the process, the PixelMEDIA team worked directly with senior management to ensure that each phase was aligned with the companys goals and messaging. As a direct result of PixelMEDIAs work, NitroSecurity has already realized an increase in both Web site traffic and the number of collateral pieces being downloaded from the site by customers. In addition, the company has also seen increased interest from the venture capital and analyst community, since the re-branding.
Having the right branding, corporate identity and messaging in place is critical, since these elements serve as the basis for everything a company will do related to any print, Web, marketing or sales initiative, said Thomas Obrey, co-founder of PixelMEDIA. By partnering with NitroSecurity through every step of the re-branding process and ensuring that every element was in line with the new company direction, PixelMEDIA was able to develop a new corporate identity for NitroSecurity that is making and will continue to make a very positive impact on NitroSecuritys business.
Based on the success of the re-branding initiative and corporate website, NitroSecurity plans to work with PixelMEDIA on a wide range of future marketing and development initiatives across multiple mediums.
About NitroSecurity
Headquartered in Portsmouth, N.H., NitroSecurity develops a comprehensive suite of advanced security solutions for enterprise networks of all sizes. The company is the developer of the worlds fastest database and the original author of Hogwash, the industrys first intrusion prevention security (IPS) products, that provide the core technologies for NitroSecuritys industry-leading IPS products. With decades of development experience, NitroSecurity leverages superior engineering talent and patented technology from the Idaho National Engineering and Environmental Lab (INEEL). For more information, visit www.nitrosecurity.com.
About PixelMEDIA
PixelMEDIA is an award-winning provider of integrated Internet and IT services that help clients align initiatives with short and long-term business objectives. PixelMEDIA provides the strategic, creative and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIAs services include custom Web and Application design and development, User Interface design, Flash and multimedia tools, Search Engine services, Content Management, hosting and site management. PixelMEDIA's customers include industry leaders such as Tyco International, ECCO Shoes, CVS/pharmacy, LogicaCMG, MatrixOne, Nokia, Harvey Industries, and Cbeyond Communications. More information on PixelMEDIA can be found at www.pixelmedia.com