PixelMEDIA Inc.

Business Challenge
BuyECCO.com originally launched with an off-the-shelf hosted commerce solution that was quickly outgrown. In order to meet the growing needs of the business, ECCO needed a partner that would provide a custom solution that would evolve as business needs matured, providing more robust tools that support their critical business activities, including:

• Efficient and professional product presentation
• Real-time inventory and order management
• Ability to easily communicate with customers/prospects
• Connect buyers directly with retail locations
• Tools to easily manage/monitor multiple data points
• Simple point and click content management

PixelMEDIA Solution
PixelMEDIA provided an end-to-end solution that fulfilled the requirements at a strategic and tactical level. The initiative began with an in-depth strategy workshop designed to collaboratively analyze short and long-term business objectives. An attainable and aggressive feature set and 3 phase delivery schedule were drafted and approved to meet the immediate objectives and posture  for future incremental enhancements.

The end result is a comprehensive e-commerce storefront and content and asset management system that was designed, developed and deployed upon Microsoft’s .NET platform. It features:

• A customized online store and configurable shopping cart offering multiple ship-to destinations, easy discount code management, and European size conversions
• A store locator designed to push customers to more than 3900 retail locations
• Wish list, opt-in updates and email-a-friend tools
• Real-time integration with inventory and order management systems (SAP)
• Administrative and reporting tools, including; product management, discount and coupon fulfillment, order and inventory management, cross-selling, traffic, revenue campaign management, and more

You not only brought the technical and design expertise we needed, but shared our work ethic. With your help we were able to bring the enhanced online experience to reality faster than anticipated.
—Barbara Briguglio, Vice President of Operations, ECCO USA

The Impact

• A comprehensive search engine optimization strategy has resulted in a traffic increase of more than 400%
• Revenue increases of more than 300%
• Natural rankings within search engines have increased front-line visibility dramatically
• Industry peers have recognized the site as an excellent example of a site implementation
• Concept to completion in less than 12 weeks
• Visit the new www.eccousa.com

For this initiative, PixelMEDIA provided:

• Technology strategy
• User experience strategy, concept, and design
• Information architecture
• Site design and development
• .NET application design and development
• Search engine optimization
• Hosting and maintenance

Tags: Application development, content management, ecommerce, Search marketing