PixelMEDIA Inc.

Business Challenge
Cyber-Ark Software provides digital vaults for securing and managing privileged passwords and highly-sensitive information for global Fortune 1000 companies such as Visa, Wells Fargo, T. Rowe Price, and ING Direct. As Cyber-Ark has continued to mature over the years and extend its market reach, it looked to strengthen its brand and cater to a higher, CXO-level audience.

The company desired a fresh, updated brand identity that could be consistently executed across a range of online and offline marketing vehicles, from the corporate website to product packaging and collateral. Imagery needed to elevate the brand and help create a sophisticated, business-focused design, while the messaging sought to educate and speak to top-of-mind security issues. The one caveat for the project: everything had to be completed for a critical product launch in three short months.

PixelMEDIA Solution
PixelMEDIA worked closely with Cyber-Ark to understand its technology and target audiences, and prioritize project goals. Leveraging its User Experience and Creative Services teams, PixelMEDIA developed a series of mood boards to help capture the overall look and feel of the brand.

With the momentum of a bold new design, PixelMEDIA began applying the enhanced brand to software packaging, a robust website, and selected product slicks, white papers, brochures, document covers, and presentation materials. It was vital that the design effectively permeate all mediums, electronic or print—without interfering with the intended features or functionality of the resource, particularly the website.

PixelMEDIA exceeded Cyber-Ark’s expectations within an aggressive timeline—and delivered high-impact results. As part of the integrated solution, PixelMEDIA provided
a variety of solutions:

• Powerful messaging and imagery that resonate with targeted audience and position Cyber-Ark as a leader in security
• A flexible, compelling, and consistent brand that can be effective online and offline
• Easy, one-click navigation on the new website so users can quickly get to the most important information and downloads
• Optimized website code and content to increase traffic and improve organic ranking results on popular search engines
• Custom photography to reflect a unique brand unlike any other security company

Thanks to our new and improved brand developed with PixelMEDIA, we are better positioned to continue our leadership position in our market, and further grow our Fortune 1000 customer base.” —Adam Bosnian, VP of Products, Strategy, & Sales, Cyber-Ark

The Impact

• The launch of the enhanced Cyber-Ark brand has been met with positive feedback, internally and externally.
• Cyber-Ark is better positioned to reach top- level decision makers from the Fortune 1000
• The redesigned brand elevates Cyber-Ark in the highly influential press and analyst communities
• The “new” Cyber-Ark has the image to compare favorably with larger companies in its market

For this initiative, PixelMEDIA provided

• Content strategy and messaging
• Information architecture
• Site design and development
• Collateral and packaging design
• Custom photography and imagery
• Search engine research and site optimization

Tags: Brand identity, print collateral, Website design