PixelMEDIA Inc.

We published this at about 5 last night. It was a 13 day sprint, and we jammed. We were super focused. It’s late on July Fourth and I just took my first look at the site, the whole thing. Remotely. I like it. I have a page of updates, of course, the d’oh! list. It’s amazing what a day and a new environment can do. I felt like “a user”, just cruising around. Exploring everything.

However… it was not a flawless launch. There was a last minute freak out moment. You know what I mean — you’re ready. You’ve looked at everything ten times, some twenty.

You cut over — feeling solid. You get two clicks in and hit an uh-oh. Holy crap. Your heart sinks and you break into an instant sweat. Wicked funny. Two little gotchas. WTF.

All was not lost though. Super Teece and his muscle, Jeff and Rich, flew in and tore through a new template in about 2 minutes while we addressed another ‘oh shat’ discovery. A few clicks, we’re done, and we split for the holiday weekend.

The vision for the site was to focus on the work, add a personal style, and be more social. The short time line was used to force conversation and decisions. We had a ball and worked very well together, guided by a creative brief, a prototype (e.g. – wire(d)frames) and a question; what does being more social mean.

Was it social media, as in community social, or just being more social, as in a bunch of friends socializing. We agreed that “being more social” meant a hallway convo and a look you in the eye sort of feeling. We mashed up a design from the round one comp’s, using one as the core and plucking items from each of the other concepts.

With development on board we just let it flow; letting the team manage the vitals, talk openly, and trust that all the pieces will simply drop in place, at some point, in the future. And they did. It was super hairy. They jammed. Nice job folks.

I’m super proud of the team. We spent 3 weeks in June, with full project loads, and produced a nice piece. It’s us. The good and the goob. If you know me you’ll easily spot my copy. It’s super loose.

Peace. -t

Tags: go-live, launch, PixelMEDIA