PixelMEDIA Inc.

What gets an information architect or content strategist excited? New audiences! What makes our jobs interesting is having the chance to learn about people, their interests, and their needs. And what make the job rewarding is making it possible for people to achieve those needs.

That’s what makes working on The Friends Project new website so interesting—and rewarding. The Friends Project is a non-profit organization in Portsmouth, NH, that organizes events and activities for people with disabilities. I met its tireless founder and president, Heidi Chase, as well as Nathaniel, a participant, and his parents, in our project kickoff meeting.

Our meeting agenda was basically the same as for a business client. Why not? The same questions and principles apply: Who is the audience? What are they looking for? What do you have to offer? What do you want them to do? We hit the whiteboards and the Friends Project team dug right in. Read More…

I have received several inquiries after my seminar and webinar on social media for business and building a successful process for it. So below is a deeper dive on the two sections of my presentation (slide 9) that were most asked about. The questions were in regards to the tools used to find the right information, what to look for, and the methods on how to manage the data.

The concept of auditing and mapping is to understand the environment and how it relates to your corporation or brand. This blog is not a deep dive into daily social media tasks that need to be performed. Chris Brogan has a great blog on that.

The Takeaway

• You can’t plan a social strategy without quality information
• Focus on your goals and not the noise
• Plan ahead by documenting results
• Test tools after you have refined your focus to save energy Read More…

PixelMEDIA is pleased to announce the redesigned website for the Working Dog Foundation, the fundraising organization for the New Hampshire Police K9 Academy.  Knowing PixelMEDIA’s track record of helping non-profits, and hoping for support from one of their community neighbors on Pease, Chairman Mark Ericson approached PixelMEDIA’s cofounder and CEO Erik Dodier, for pro bono website consulting, design, development, and hosting services back in July of 2009.

Read More…

An active supporter of the University of New Hampshire and the Whittemore School of Business, web strategy and design agency PixelMEDIA is giving its PixelMEDIA Web Marketing Services Award to three entries in the 2009 Paul J. Holloway Prize Innovation-to-Market Competition.

Read More…

Business Challenge
Move people. That was the challenge that Segway®, the creators of the iconic personal transporters, presented to PixelMEDIA. Segway knows that once people experience riding a Segway PT, they want to own one. They needed a partner who could bring that same emotional energy and feeling online. This was a key driver for their website redesign: drive interaction, encourage a test drive, and link potential buyers to product dealers. The new website needed to reflect the motion, innovation, and selling points of their products—all while serving Segway’s three primary target audiences: individuals, businesses, and police and government. Read More…