PixelMEDIA Inc.

Many sites utilize a search feature in order to help visitors find what they are looking for.  Especially with larger sites, visitors don’t want to take the time to manually navigate to the information they seek, but would rather use search to arrive at the most appropriate listings faster.  Here is an example of a site search box:

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As “Web Analytics” becomes an increasingly hot topic in our digital world, there seems to be more and more confusion about what it really means and why it is important.  Web Analytics is currently the most effective way you can measure whether your web properties are performing successfully.  Haven’t you always wanted a concrete answer to the question, “How is our website doing?”  Well, that is exactly what web analytics can tell you.

If you have already started down the web analytics path, it is important to note that there will be preconceived notions about Web Analytics that may take considerable effort to adjust.  Senior management may already be keeping an eye on website traffic, page views, or bounce rates, but those numbers are only important in light of your business goals and website objectives.

For example, a client of ours routinely provided website visit data to senior management, who relied on this information to measure the ROI of their corporate website.  If  traffic was going up, everyone was happy, but when traffic was trending down, the site was thought to be underperforming.  Yet, their business was not driven by site visits, but by sales, which are measured in submitted leads from the various forms.  A well-targeted search engine marketing campaign may actually bring fewer, but better qualified leads.  If site traffic goes down, but sales increase; management should be pleased – but they won’t see the gains if they are not paying attention to the right metrics. 

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The goal of any good web firm should be to provide clients with the best possible online face to the world.  Notice, however, that I use the term “best possible”.  The reality is that we as developers, designers, information architects, content strategists, account managers and project managers, are often limited by the budget, particularly in this difficult economy.  While a $100,000 website redesign might be off the table during tough times, “small victories” in key places can happen as part of the regular support and maintenance of your website, and often have a big impact.

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As new plugins become available to developers every day, jQuery is quickly becoming one of the most popular javascript libraries.  jQuery is an easy solution for interactive development and a remarkable alternative to traditional flash-based components.  In fact, the versatility of jQuery is truly astounding and in many ways, makes it a much better alternative to Flash. 

Although jQuery isn’t known to be the best solution for 3-D and vector-based graphics, there are several other areas in which jQuery out-performs Flash. Read More…

Business Challenge
FilesX provides next-generation data protection and recovery solutions for remote and branch offices. With broken links, ineffective registration forms, and slow download rates, the company website wasn’t generating any leads. On top of that, poor coding didn’t meet the needs of search engines and hampered the nascent pay-per-click program.

FilesX approached PixelMEDIA for a much needed upgrade: they needed a search engine-friendly site to attract qualified leads both organically and through a paid campaign. Read More…

Business Challenge
Cbeyond offers managed telecommunications services to small businesses in the Atlanta, Chicago, Dallas/Ft. Worth, Denver, Houston, and Los Angeles metros. With the 2004 launch of www.cbeyond.net, Cbeyond wanted to generate more search engine traffic. But using keywords like “phone company” and “T-1 Internet” only wasted time and money, as the company attracted too many people outside its service areas.

So Cbeyond turned again to long-time partner PixelMEDIA—who had designed and developed the site—to focus on luring more qualified prospects and targeted site traffic. Read More…