PixelMEDIA Inc.

Business Challenge
Move people. That was the challenge that Segway®, the creators of the iconic personal transporters, presented to PixelMEDIA. Segway knows that once people experience riding a Segway PT, they want to own one. They needed a partner who could bring that same emotional energy and feeling online. This was a key driver for their website redesign: drive interaction, encourage a test drive, and link potential buyers to product dealers. The new website needed to reflect the motion, innovation, and selling points of their products—all while serving Segway’s three primary target audiences: individuals, businesses, and police and government. Read More…