PixelMEDIA Inc.

Watching four fellas pedal around town on bicycles isn’t all that wild. Now seal off downtown Portsmouth for a few hours, put up hay bales at strategic corners, invite a bunch of other teams and shoot off a starter pistol, and you’ve got yourself a Criterium race. Add chocolate chip cookies and families — that’s a major outing for PixelMEDIA.

A Criterium, or “Crit” is held on a short-loop course, often on closed-off, city-center streets. The winner is the first rider to cross the finish line without having been lapped. That may not describe Ed Atwell, Rich Storch, Jonathan O’Donnell and Paul LaRoche – the auld warts* on PixelMEDIA’s racing team – but that sure doesn’t mean they didn’t show up to pedal hard.

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