Recently, I was asked what to do when a pay-per-click (PPC) campaign has been running for a few months with no hiccups. In other words, what optimizations do you make to the campaign when it is running smoothly and providing good results? My reply was to continually test new things as your campaign can always perform better. Here are a few items I like to try:
- Vary the letter cases
- Try different calls to action (CTA)
- Add more keywords throughout the campaign
- Test different variations of landing pages
Tags: landing pages, pay-per-click, pay-per-click campaign testing, ppc
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