Posted by Matthew Umbro
November 5th, 2009
In my experience managing pay-per-click (PPC) campaigns, a frequently overlooked topic is the landing page. Once your users click your ad, where are they going to go? Setting up a structurally sound campaign is imperative, but it is only half the equation. The user needs to land on a page that continues the messaging and call to action that is used in the ad.
Several factors go into creating a good landing page, none of which should be ignored. These techniques will determine how many of your clicks turn into conversions. Conversion rate, as I have previously written about, is a tier one success indicator of how well your campaign is doing. Give your users an effective landing page, and you should see your conversion rates increase.
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Posted by PixelMEDIA
May 12th, 2009
Business Challenge
QUMAS is the leader in Enterprise Regulatory Compliance Solutions with more than 250 global customer deployments and over a decade of experience helping companies in highly regulated industries. The QUMAS solution facilitates an informed response to Compliance challenges across the organization, and provides better overall governance and predictability of business performance.
Engaged in a pay-per-click (PPC) campaign, the company was not seeing sufficient results. The lack of optimized landing pages was hindering the performance of the campaign by costing QUMAS valuable conversions.
QUMAS wanted to increase the visitor conversion rate, so the company turned to PixelMEDIA to develop and create landing pages that would further this objective. (Read More…)
Posted by Matthew Umbro
February 24th, 2009
Recently, I was asked what to do when a pay-per-click (PPC) campaign has been running for a few months with no hiccups. In other words, what optimizations do you make to the campaign when it is running smoothly and providing good results? My reply was to continually test new things as your campaign can always perform better. Here are a few items I like to try:
- Vary the letter cases
- Try different calls to action (CTA)
- Add more keywords throughout the campaign
- Test different variations of landing pages
(Read More…)