Posts Tagged ‘Interbrand’
Exploring the “what ifs…?” of the user experience is the best way to avoid the “if onlys…” once the project is completed. And working with the client to prepare and approve an experience brief is the best opportunity to ask important questions about the fundamental underpinnings of a project, including audience, message, and purpose.
Here’s a quick look at other people’s briefs. No jokes, please.
Tags: Branding, Content strategy, Experience Brief, Interbrand, User Experience
Posted in: Brand identity, Strategic planning | 1 Comment »