PixelMEDIA Inc.

In my experience, pay-per-click (PPC) campaigns have the highest ROI when users see ads containing the exact term searched for. Dynamic keyword insertion (DKI) is a method to ensure that the user search query will match the text seen in a PPC ad. As long as you are bidding on the keyword that the user types in and it is under the character limit, the user’s search query will show up in the ad exactly.

For example, if you type in the term “coffee tables” you would expect to see ads that contain “coffee tables” within the text. In fact, terms that users search for are bolded when they show up in ads to ensure users’ eyes are immediately drawn to these ads. Most likely the ads will be more relevant to the query, making DKI a very powerful tool to increase click-thru-rate (CTR).

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