PixelMEDIA Inc.

If your company was acquired or you’ve launched a corporate community site, you may have already wrestled with how to “Frankenstein” something new into your web content and brand family. I say “Frankenstein” because, after you’ve inconsistently bolted a few large changes to your beautiful web presence, it may not be as pretty or usable as it used to be.

We often see companies make large changes to their online properties to highlight their branded names, most popular content, and top-converting transaction points without first considering customers, impact on search rankings, or prospective user experiences. Having a structured  approach to integrating new features and content can help boost your company’s credibility and more easily scale web properties for the long haul.

Here are a few examples of corporate publication strategies for delivering content to users based on the audience, from the world’s largest corporate website:

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So you find out that your web development, marketing, content, product management and/or IT teams don’t have any real process for launching live and your team might look really bad. Ah, the “go live” checklist. This management tool helps earn a lot of cred’ for our customers, and should ideally begin a month or so before you plan to publish your new site live.
Managing internal corporate teams can be a struggle to make the Go Live process smooth. This leads me to the first item on the list and the biggest culprit to errors and gripes.

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