PixelMEDIA Inc.

If you have participated in taking a website in a new design direction, you may have noticed the difficulty in separating the form from the function. Here at PixelMEDIA, we employ a useful deliverable know as a mood board. In its simplest form, a mood board combines numerous elements into a collage that establishes an overall tone and creative direction. In many cases, we use it when a brand “refresh” is needed or if there is a lack of defined brand guidelines for the web channel. If you are currently working on a complete rebrand, you may consider this method as way to explore and establish typography, a color palette, or a style of a photography or illustration.

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An active supporter of the University of New Hampshire and the Whittemore School of Business, web strategy and design agency PixelMEDIA is giving its PixelMEDIA Web Marketing Services Award to three entries in the 2009 Paul J. Holloway Prize Innovation-to-Market Competition.

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