PixelMEDIA Inc.

When we receive a Request for Quote/Proposal (RFQ/RFP) from a client, it marks the beginning of the process for us. But it’s the end of what was possibly a long and difficult process for the client. They’re relieved that it’s done; we’re anxious to start asking questions. They want to get going right away; we’re saying, “Not so fast.”

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I admit it: I’m not much for theories and strategies about content. I’m inclined to grab a shovel and start digging in right off the bat. So I’m sometimes tongue-tied when I try to explain what a content strategist actually does.

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A few weeks ago, I posted a question on the whiteboard outside of the Experience Design Cubes:

What’s the difference between ‘information” and “content?”

I wasn’t looking for answers, just ideas and maybe a spirited discussion. Heck, the best I could do was. “I know it when I see it.” Check out some of the responses from the whiteboard.

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Business Challenge
Burns & Levinson LLP is a leading law firm headquartered in Boston with additional offices in Washington, D.C. and Providence, RI. Specializing in corporate litigation, intellectual property rights, real estate services, and private client services, the firm takes a unique approach to business by focusing on its people more than its might. It drives success through long-term client relationships and individual entrepreneurship. As such, it required a website that captured this spirit and invited visitors to learn about the firm through navigable content, rich photography, and intuitive interactive design. Read More…