PixelMEDIA Inc.

The goal of any good web firm should be to provide clients with the best possible online face to the world.  Notice, however, that I use the term “best possible”.  The reality is that we as developers, designers, information architects, content strategists, account managers and project managers, are often limited by the budget, particularly in this difficult economy.  While a $100,000 website redesign might be off the table during tough times, “small victories” in key places can happen as part of the regular support and maintenance of your website, and often have a big impact.

(Read More…)

Even after all these years, a handful of reminders help me get off to a good start whenever I sit down to write or edit a web page. It’s not about being creative and using big words, it’s about respecting the time and intelligence of the reader. By the way, most of these apply equally well when writing for print, direct mail, and everyday email.

(Read More…)

Exploring the “what ifs…?” of the user experience is the best way to avoid the “if onlys…” once the project is completed. And working with the client to prepare and approve an experience brief is the best opportunity to ask important questions about the fundamental underpinnings of a project, including audience, message, and purpose.

Here’s a quick look at other people’s briefs. No jokes, please.

(Read More…)

When we receive a Request for Quote/Proposal (RFQ/RFP) from a client, it marks the beginning of the process for us. But it’s the end of what was possibly a long and difficult process for the client. They’re relieved that it’s done; we’re anxious to start asking questions. They want to get going right away; we’re saying, “Not so fast.”

(Read More…)

I admit it: I’m not much for theories and strategies about content. I’m inclined to grab a shovel and start digging in right off the bat. So I’m sometimes tongue-tied when I try to explain what a content strategist actually does.

(Read More…)

A few weeks ago, I posted a question on the whiteboard outside of the Experience Design Cubes:

What’s the difference between ‘information” and “content?”

I wasn’t looking for answers, just ideas and maybe a spirited discussion. Heck, the best I could do was. “I know it when I see it.” Check out some of the responses from the whiteboard.

(Read More…)

Business Challenge
Burns & Levinson LLP is a leading law firm headquartered in Boston with additional offices in Washington, D.C. and Providence, RI. Specializing in corporate litigation, intellectual property rights, real estate services, and private client services, the firm takes a unique approach to business by focusing on its people more than its might. It drives success through long-term client relationships and individual entrepreneurship. As such, it required a website that captured this spirit and invited visitors to learn about the firm through navigable content, rich photography, and intuitive interactive design. (Read More…)