When a simple request becomes an opportunity for education
Posted by Robert Mansperger
August 1st, 2008
I’ve been working with a client who came to PixelMEDIA looking for an Information Architect to turn an existing desktop application into a browser-based user experience. They invited us to support their in-house programmers and a third-party visual design company. At the initial project kickoff meeting, it became apparent that the three parties at the table had wildly differing ideas on how the application worked and what the vision for the next version of the product should be.
But it also turned out, that the majority of the client stakeholders were puzzled as to what PixelMEDIA was providing. They didn’t understand what Information Architecture was, and hadn’t even thought about the overall user experience for the product. Yet, they had requested an IA. How odd. (Read More…)