Posts Tagged ‘case study’
A/B Testing: The Jackson Laboratory Genetics and Your Health Campaign
Posted by: PixelMEDIA
December 21st, 2011
As one of the world’s leading not-for-profit genetics research institutions, The Jackson Laboratory maintains a website dedicated to helping non-scientists and the general public understand the impact of the laboratory’s work: Genetics and Your Health. In 2011, the lab asked PixelMEDIA to develop a pilot online campaign to determine if banner advertising would be an effective medium for raising awareness and driving traffic to the website.
Success Factors
Banner advertising on websites that included AARP and WBUR (Boston) would drive traffic to landing pages that featured a series of video interviews with people who had been affected by cancer. The landing pages were Read More…