PixelMEDIA Inc.

Riding the Boston subway recently, I noticed several people crowded around one of the doors in the center of the car despite a clearly worded warning: DO NOT STAND IN FRONT OF DOORS. They stayed at the door during several stops, but did not get off. People getting on and off had to squeeze by them. The train wasn’t especially crowded; there was plenty of space away from the doors. So why were these people huddled in the one spot they were not supposed to be?

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Business Challenge
Founded in 2000, Netcordia is a leading provider of network management solutions, helping customers proactively solve IT problems before they have a negative impact on the business. Due to an expanding product offering and market presence, Netcordia required a new brand identity—including a fresh look and messaging—that would reinforce its elevated position in the industry. The catch: the new brand and supporting elements had to be developed and launched in time for a fast-approaching sales meeting and an industry tradeshow. Read More…