In today’s economy, we all want to make sure that our businesses are spending money wisely and effectively. The websites we invest in are no exception. With all of the planning, design, development, and user testing that we do based on our business drivers, how can we be certain that our time was spent wisely, and that our CEO will give us a pat on the back instead of a pink slip once the project is complete? The answer: Analytics.
The practice of web analytics has been around for quite some time, and has evolved over the years to offer more and more insight into the user behavior on our websites. Major players in today’s analytics market include Google Analytics, WebTrends, Omniture, and Urchin. They allow us to measure the traffic to our site, user demographics, and browser statistics, as well as to track specific campaigns and their impact on lead generation and ultimately, our bottom line.
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Tags: analytics, mobile
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