PixelMEDIA Inc.

Business Challenge
Cbeyond offers managed telecommunications services to small businesses in the Atlanta, Chicago, Dallas/Ft. Worth, Denver, Houston, and Los Angeles metros. With the 2004 launch of www.cbeyond.net, Cbeyond wanted to generate more search engine traffic. But using keywords like “phone company” and “T-1 Internet” only wasted time and money, as the company attracted too many people outside its service areas.

So Cbeyond turned again to long-time partner PixelMEDIA—who had designed and developed the site—to focus on luring more qualified prospects and targeted site traffic.

PixelMEDIA Solution
PixelMEDIA was already familiar with the site’s architecture, code, and content. This enabled the team to jump right in to make Cbeyond a more prominent—and relevant—choice for searchers. The goal was to provide both organic search engine optimization and search engine advertising services for Cbeyond’s six geographic areas.

To drive more qualified traffic, PixelMEDIA first reevaluated the search keywords Cbeyond was using. Cbeyond provides services to only certain regions of the country, so PixelMEDIA implemented more targeted phrases like “Atlanta phone company” and “Chicago high-speed internet.” The team integrated these geographically-specific keywords and others like them throughout the site’s titles, description meta tags, links, and page content. Region- and industry-specific sections of Cbeyond’s website were also populated with appropriate keywords.

Focusing on thematic content development, PixelMEDIA optimized the site for specific keywords without having to repeat a phrase multiple times on a single page. Content is now both reader friendly and search engine effective as PixelMEDIA infused the entire site with top-priority search phrases, and then judiciously integrated second-tier terms.

The multi-prong approach included several components:

• Geographic targeting to reach the right customers
• Optimized web content for keywords
• Scalability to grow with Cbeyond offerings
• Both organic search optimization and advertising

We could not be happier with our new website —now optimized for search engines. The increase in both traffic and overall leads is testament to its effectiveness as a revenue-generating resource.   —Stein Soelberg, Marketing Manager, Cbeyond

The Impact

• Search engine referrals increased more than 200%
• Unique visitors and page views increased more than 110%
• The number of top-30 search phrase results increased 140%
• Qualified sales leads increased 110%

For this solution, PixelMEDIA provided a variety of search marketing services:

• Search phrase research and recommendations
• Competitive analysis and recommendations
• Title and meta tag optimization
• Content review and keyword density recommendations
• Online popularity research and improvement

Tags: Pay-Per-Click (PPC), search engine optimization, Search marketing