Comments on: Pay-Per-Click Campaign Testing http://www.pixelmedia.com/blog/pay-per-click-campaign-testing/ The official staff chatter blox Tue, 24 May 2011 13:35:05 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Matt Umbro http://www.pixelmedia.com/blog/pay-per-click-campaign-testing/comment-page-1/#comment-6161 Matt Umbro Thu, 19 Mar 2009 21:23:03 +0000 http://blog.pixelmedia.com/?p=317#comment-6161 I have seen both styles perform well from campaign to campaign and even ad group to ad group. I have no specific explanation as to why one might perform better than the other, only conjecture. My thoughts include: - varying audiences perceive the ads differently - the specific vertical of the ad - the related punctuation (whether a period or an exclamation point is used) Keep in mind as well that the most important item is whether the search query is spoken about in the ad. You can test all you want, but the user will not click the ad if it does not relate to the query. I have seen both styles perform well from campaign to campaign and even ad group to ad group. I have no specific explanation as to why one might perform better than the other, only conjecture. My thoughts include:

– varying audiences perceive the ads differently
– the specific vertical of the ad
– the related punctuation (whether a period or an exclamation point is used)

Keep in mind as well that the most important item is whether the search query is spoken about in the ad. You can test all you want, but the user will not click the ad if it does not relate to the query.

]]> By: Jeff L http://www.pixelmedia.com/blog/pay-per-click-campaign-testing/comment-page-1/#comment-6158 Jeff L Thu, 19 Mar 2009 20:45:04 +0000 http://blog.pixelmedia.com/?p=317#comment-6158 Curious about the letter casing you mention - have you found one of those to consistently perform better than the other? Curious about the letter casing you mention – have you found one of those to consistently perform better than the other?

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