Network management provider benefits from first-class branding effort
Posted by PixelMEDIA
June 6th, 2007
Business Challenge
Founded in 2000, Netcordia is a leading provider of network management solutions, helping customers proactively solve IT problems before they have a negative impact on the business. Due to an expanding product offering and market presence, Netcordia required a new brand identity—including a fresh look and messaging—that would reinforce its elevated position in the industry. The catch: the new brand and supporting elements had to be developed and launched in time for a fast-approaching sales meeting and an industry tradeshow.
PixelMEDIA Solution
Assembling a team of specialists in branding, messaging, creative, and development, PixelMEDIA met with Netcordia to better understand its business, audience, and marketing objectives. It was during this session when direction for the new brand began to take shape.
The collaborative approach enabled PixelMEDIA to deliver:
- Logo, color scheme, tagline and message architecture that would set the tone for all marketing materials
- A corporate identity package, including business cards, letterhead, presentation templates and show signage
- Collateral package, including fact sheet ,white papers, data sheets, and pocket folder
- New corporate website and Blog
The Impact
PixelMEDIA delivered a world-class branding effort, resulting in:
- Bold, innovative brand identity that immediately distinguishes Netcordia in the highly competitive networking industry
- A wide range of brand assets that are leveraged in many mediums including demos, tradeshow booth, and advertising
- Positive momentum within the company as employees and partners embraced the “new Netcordia”
I knew we were asking a lot from PixelMEDIA in a short period of time. But I also knew that they had the talent, resources, and commitment to meet our expectations. —Yama Habibzai, Director of Product Marketing, Netcordia
For this solution, PixelMEDIA provided:
- Creative brand identity for print and web
- Content strategy and messaging
- Site and Blog development
- Content management tools
- Hosting, support, and maintenance
Tags: brand, print collateral, Website design
This entry was posted on Wednesday, June 6th, 2007 at 3:49 pm and is filed under Case studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.