PixelMEDIA Inc.

PixelMEDIA today announced that its text message auto-responder “Bzzy” has been selected as a finalist in the Mobile category for the 16th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to become the largest and most prestigious awards competition in the country for technology innovations, and celebrates the best creative and technological accomplishments emerging from New England.

“The MITX Interactive Awards draw in digital and creative work of an astoundingly high caliber. Each year the applications grow increasingly impressive, and 2011 brought some of the best work we’ve ever seen,” said Debi Kleiman, president of MITX. “This year’s finalists represent true thought-leaders, experts, and innovators; they are the best and brightest our community has to offer, and their work bridges the space between creative ideas and technology. MITX is proud to serve as the foundation for this region’s vibrant digital community.”

Bzzy is an SMS (Text Message) Auto-Responder that allows the user to choose from a selection of pre-defined or custom messages, that when engaged, are automatically sent as a reply to any text message received by the users cell phone. Primarily aimed at curbing the dangers of distracted driving, an epidemic that takes thousands of lives each year, Bzzy can also be also be utilized during those other times where responding to a text is simply an inconvenience. Be it at the movies, enjoying a dinner with family, focusing on work or school, even napping; there are so many scenarios where immediately responding to texts isn’t a top priority, but still expected of us. Bzzy is a tool that “Tells your friends to Buzz off. But in a nice way”.

“We are thrilled that MITX has chosen to recognize Bzzy in the mobile category. The purpose of Bzzy is aimed directly at preventing texting while driving. This nomination helps us to continue to raise awareness about the dangers of distracted driving” said PixelMEDIA CEO, Erik Dodier.

PixelMEDIA will be recognized with the other finalists in the category of Mobile at a ceremony traditionally attended by over 1,000 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony, held at the Sheraton Boston on December 5th. Tickets can be purchased at www.mitxawards.org/interactive.

The MITX Awards are made possible by our wonderful sponsors. The 2011 MITX Awards Platinum Sponsor is PricewaterhouseCoopers. Gold Sponsors are : Boston.com, DLA Piper. Silver Sponsors include adbeast, Atom Group, Flashtalking, HireMinds, Onward Search, ShareThis, Velir.

About PixelMEDIA

Founded in 1994, PixelMEDIA offers a diverse range of professional services including web and mobile solutions, application design and development, user interface design, multimedia design, website hosting, and website management. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. PixelMEDIA’s customers include industry leaders such as ECCO Shoes, Sam Adams, Bauer Hockey, Rubik’s Cube, Keene State College, and Logica. For information, visit www.pixelmedia.com

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

Tags: awards, bzzy, MITX, mobile, News and events