PixelMEDIA Inc.

Business Challenge
Move people. That was the challenge that Segway®, the creators of the iconic personal transporters, presented to PixelMEDIA. Segway knows that once people experience riding a Segway PT, they want to own one. They needed a partner who could bring that same emotional energy and feeling online. This was a key driver for their website redesign: drive interaction, encourage a test drive, and link potential buyers to product dealers. The new website needed to reflect the motion, innovation, and selling points of their products—all while serving Segway’s three primary target audiences: individuals, businesses, and police and government.

PixelMEDIA Solution
PixelMEDIA accepted the challenge and worked to create an experience as emotional and intuitive as the products themselves. Incorporating motion and rich media into the new website brings the products to life. A sense of global reach and availability is apparent through specialized content and navigation for target audiences. The new website meets the needs and desires of many—Segway, their users, and partners alike. The innovative solution delivers a compelling and immersive feeling by incorporating various features and tools:

• Audience segmentation and contextual content
• 3D animation and product renderings
• XML-driven Flash® video players
• Dealer locators
• User-created content and forums

Our new website does much more than inform; it instantly provides visitors with the opportunity to see how our product works, while infusing the emotional Segway experience.” —Eric Fleming, Marketing Communications Manager, Segway

The Impact
The launch of the redesigned Segway website has increased the tools and knowledge available to customers and potential buyers worldwide.

• Target audiences can easily find the Segway product that best fits their lifestyle and needs
• Customers and fans can view the exhilarating sensation of riding a Segway before purchasing
• Segway dealers can be easily located for trial rides and purchasing

For this initiative, PixelMEDIA provided

• User research and usability testing
• User experience strategy and design
• Flash® design and development
• Site development and application programming
• Third-party application integration with Salesforce.com

Tags: Application development, flash design, salesforce integration, strategy, Usability, user research