Business Challenge
When ViaLuxe, a premier retailer of luxury watches and goods online, decided to launch a new shopping experience, they started by talking with PixelMEDIA. To launch their new venture, ViaLuxe needed a developer who could support a catalog that changes daily and the rigor of fast-paced sales.
PixelMEDIA Solution
PixelMEDIA came to the project with years of experience supporting the MainStreet e-commerce platform. Pixel had already built customized administration interfaces for ViaLuxe’s in-house CRM system and business users – from sales representatives, or “concierges,” to administrators and third-party retailers – and the development team extended those interfaces to support ViaLuxe’s new business model.
On the front-end, the PixelMEDIA web development team applied the new design to an established cart and checkout process, quickly bringing the new venturere and its distinctive branding to the web.
Since it rang up its first sale in September, PixelMEDIA has had the pleasure of collaborating with ViaLuxe to roll out new features and reach new customers as the business expands.
Our customers expect a top-notch experience from us, with the best merchandise and the best service. We can count on PixelMEDIA to help us meet those expectations. – Bill Rowley, VP, Business Development, ViaLuxe Inc.
The Impact
- ViaLuxe added a new retail channel to its suite of properties
- With PixelMEDIA by their side, ViaLuxe can continue to enhance and expand the experience and respond to customer requests
For this initiative, PixelMEDIA provided the following Application Development services:
- Integration support between the Main Street commerce platform, the client’s existing catalog and CRM services and a custom-build cart and checkout process
- Web development support to turn the client’s designs into standards-compliant templates that help the brand shine on all browsers
- Ongoing support and rapid turnarounds for new features and design enhancements
Tags: BusinessFlow, ecommerce, MainStreet Commerce, ViaLuxe
This entry was posted on Monday, October 12th, 2009 at 3:09 pm and is filed under Case studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.