PixelMEDIA Inc.

Business Challenge
What do you do when you have a quality product, a techie audience, and a gargantuan competitor looming overhead? Differentiate and focus. That’s what Juniper Networks, a revolutionary company in the secure communications over IP platforms arena, set out to do. A small fish in a big pond, Juniper needed to reach their market in way that no one else had tried before. They envisioned a tradeshow presentation that would knock the socks off of their potential clients and the industry. And they sought a one-stop shop that could handle all the details-custom illustration, script development, animation and interactivity development, voice casting, and more.

PixelMEDIA Solution
Juniper hired PixelMEDIA’s award-winning team of designers, content strategists, and Flash gurus. Their assignment: make the drab world of secure communications over IP exciting for their target audience. But first, they needed to understand the brand. PixelMEDIA and Juniper met to hammer out their brand message and how to make a splash on a tradeshow floor full of competitors. After some in-depth target research, an intense brainstorming session, and plenty of time in the trenches, PixelMEDIA and Juniper Networks unveiled “Planet Juniper and the Race to Save Broadband.” The tradeshow presentation threw aside corporate conventions and encompassed a number of creative aspects to reach Juniper’s tech crowd:

• Design and messaging was dictated by a mid-century sci-fi theme that came through in all aspects of the presentation:
• Captain Kilobyte brings to life an existing Juniper character by explaining their products and services during his perilous journey to Planet Juniper.
• The creative script coupled with distinctive voice talent gets across all of Juniper’s important information in the intriguing context of a sci-fi adventure, bringing in sci-fi references and humor to engage the audience.
• The product interface takes the creative form of the robot sidekick’s handheld consumer console.

The Impact

• Continued press coverage for Juniper Networks and increased visibility of the featured product line
• Enthusiastic target audience response
• Memorable differentiation from the competition made the technology come to life

PixelMEDIA made our new IP technology come to life in a unique way that really caught everyone’s eye — and tickled their funny bone.
—David Boland, Product Marketing Manager, Juniper Networks

For this initiative, PixelMEDIA provided

• Content strategy and scriptwriting
• Visual design and development
• Creative concepting and character development
• Interaction design
• Voiceover casting

Tags: copywriting, Flash, Interactive media, script development