PixelMEDIA Inc.

Business Challenge
What’s a dynamic way to promote your product and your industry leadership? Start talking. That’s what PixelMEDIA said to Ektron, an industry leader in content management systems (CMS). Ektron wanted to bring the enthusiasm of their CEO, Bill Rogers, to the web and trade show floor. They also wanted to show how their CMS benefits users across an enterprise. They knew “yet another product demo” wouldn’t help them stand out from the crowd. PixelMEDIA needed to heighten the visibility of this industry star on the rise—so they turned on the spotlight.

PixelMEDIA Solution
PixelMEDIA helped Ektron stand out by letting their “crowd” make the pitch. They turned the camera on Ektron stakeholders to create an interactive Flash®-based video comprising vignettes of prototypical user scenerios. First, they identified key communication goals and drafted a script to elevate those topics in an appropriate pace and structure. CEO Bill Rogers set the stage. His introduction incorporated salient aspects of his vision, which the PixelMEDIA team brought to life in several ways:

• Dialogue coaching ensured a natural and engaging pitch
• Costuming and makeup presented a camera-ready image
• Physical coaching evoked a hands-on, confident manner

The team shot Bill on-site at PixelMEDIA against a greenscreen, which they replaced with a virtual tradeshow environment in post-production. Populating the “trade show” were prototypical “users” who told their side of the story. Diverse vignettes incorporated a variety of creative elements:

• Location shoots and custom still photography
• Environmental sound, specific to each vignette
• Set dressing and costuming

PixelMEDIA’s creativity extended to technical solutions as well. The interactive video will work equally well for users in a trade show or in front of a computer due to the integrated compression and dynamic bandwidth detection.

PixelMEDIA’s drive, creativity, and energy produced a demo that blew away our expectations—all without a single screenshot.
—Bill Rogers, CEO/President, Ektron, Inc.

For this initiative, PixelMEDIA provided

• Content strategy and scriptwriting
• Dialogue coaching, makeup, and costuming
• Location scouting and set decoration
• Cinematography and still photography
• Flash® visual design and development
• Post production and video compositing
• Sound design

Tags: Flash, Interactive media